Bacardi
Founded on February 4, 1862, by Don Facundo Bacardí Massó in Santiago de Cuba, Bacardí Rum revolutionized the spirits industry with its signature smooth, light-bodied profile. This breakthrough was achieved through pioneering techniques, including proprietary yeast cultivation, charcoal filtration, and barrel aging.
The brand’s iconic bat logo—selected by Facundo’s wife, Amalia—became a symbol of health, fortune, and the vibrant Bacardí identity. Today, Bacardí Limited is the world’s largest privately held spirits company, headquartered in Bermuda and still family-owned after seven generations. The company produces an extensive portfolio of brands, with most Bacardí rum distilled at the renowned “Cathedral of Rum” in Puerto Rico—formerly the world’s largest rum distillery—and additional facilities in Mexico and India.
Bacardí’s core portfolio features:
Bacardí Superior (white rum): The original clear rum, introduced to the world more than 160 years ago.
Bacardí Gold: A light golden rum, charcoal-filtered for clarity, with notes of vanilla, toasted almond, and a smooth, subtly sweet finish.
Premium Batched Aged Rums: Including Reserva Ocho (8-year), Añejo Cuatro (4-year), Gran Reserva Diez (10-year), and Gran Reserva Limitada—each aged in tropical climates for depth and complexity.
Spiced and Flavored Rums: Bacardí Spiced and a vibrant array of beach-inspired flavors—such as Coconut, Raspberry, Dragonberry, Limón, and more.
Bacardí’s impact on cocktail culture is legendary—the rum is the foundation of classics like the daiquiri (invented in the late 19th century). It is essential in mojitos and Cuba Libres worldwide. The company is also renowned for its resilience and vision. Despite losing its Cuban assets in the 1960s, Bacardí rebuilt and expanded internationally.
Today, its private ownership ensures strategic flexibility, allowing for bold investments in premiumization and innovation, even in changing markets.
