Tøz
TØZ Rum is an upscale rum brand hailing from Saint Lucia, launched circa 2008 and produced by the renowned St. Lucia Distillers (partially owned by CL World Brands). TØZ is crafted for discerning drinkers who seek a balance of complexity, smoothness, and a polished aged rum experience, making it a standout in the modern premium rum landscape.
The name TØZ refers to the “Troy Ounce,” the traditional measurement for precious metals and gems—a metaphor underscoring the brand’s ambition to be “the gold standard” among rums. This motif is consistently featured throughout the brand’s marketing, from the logo to the packaging, reinforcing a sense of value and exclusivity.
Production & Distillation
Production employs a blend of traditional pot still and modern column (alembic/continuous) distillation. This dual approach is designed to capture both the robust flavor and aromatic depth of pot still rum as well as the smoothness and finesse of column distillate, yielding a layered and versatile spirit.
Aging is done in select American white oak barrels, imparting structure and subtle vanilla notes. For certain expressions, a finishing stage in vintage Port pipes (Port wine casks) adds layers of dried fruit, sweet spice, and oak complexity—an approach that sets TØZ apart from many competitors.
Expressions
TØZ Gold: A golden-amber rum aged approximately 7 years in American oak, then finished in vintage Port casks. Expect aromas and flavors of sweet raisin, vanilla, toasted nuts, and subtle spice—a rich and elegant sipping experience.
TØZ White Gold (or TOZ White Rum): Uniquely, this white rum begins as aged premium rum (rested in American oak), then undergoes gentle filtration (charcoal or color removal) and a Port cask finish. The result is a crystal-clear spirit with notes of vanilla, butterscotch, and rum-raisin, accompanied by a dry, mineral-driven finish that combines freshness with aged complexity.
Tasting Profile
Gold: Rich golden-amber with reddish hues; enticing aromas of sweet raisin, vanilla, and oak spice. The palate is full-bodied, revealing layers of nutty, fruity, and molasses/raisin undertones, all balanced by a lingering, peppery-spice finish.
White Gold: Crystal-clear appearance; clean, expressive nose of vanilla, butterscotch, rum-raisin, and zesty citrus. The palate is dry yet rich, offering a clean texture and a finish marked by dry minerality, as well as notes of vanilla and caramel-raisin.
Brand Position & Identity
TØZ positions itself as a premium “gold standard” rum—melding aged complexity with a sleek, modern presentation. The brand appeals to connoisseurs who value sophistication and depth, as well as drinkers seeking a smooth, distinguished rum for special occasions.
TØZ is targeted at rum connoisseurs and enthusiasts who desire nuanced aged flavors without excessive sweetness or overwhelming barrel notes, making it an appealing choice for those who appreciate subtlety and balance.
The Port cask finish imparts a touch of elegance, adding refined fruit complexity and a signature twist that distinguishes TØZ from more conventional aged rums.
Packaging and marketing consistently reinforce the “Troy Ounce / Gold Standard” identity, with premium materials and design cues that highlight value and exclusivity. This motif makes TØZ stand out on the shelf and in the glass.
